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Item number



I learned a new Bollywood term today: "Item number."



Basically, Bollywood movies would film a dance sequence featuring a lot of sexy girls which had NOTHING TO DO WITH THE MOVIE. But they could use it in the trailers and advertising to bring people in, and hopefully, the song would be a hit. Supposedly, some people will actually go see movies just to watch a really popular item number. And some "item girls," women who starred in the dance numbers, would get famous that way.

And then just recently they figured out that, hey, women also go to the cinema, so some hunky male stars have stared doing item numbers. The Dard e Disco sequence from Om Shanti Om (I've blogged it here before) was both a snotty take on an item number featuring a male (SRK) in a role that would usually go to a female, but also worked as an item number, AND it was sort of related to the movie as well (pretty clever).

The video above is for a movie called Crazzy 4. Hrithik isn't featured in it, he's literally just in a dance sequence. SRK also did an item number for the movie (supposedly because Hrithik had hurt his knee and needed to delay filming his own dance):



AND one last thing! This is BABY HRITHIK ROSHAN ... dancing!!!




This entry was originally posted at http://tikistitch.dreamwidth.org/1604871.html. Please comment there using OpenID.

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( 4 cousins babbled — babble away! )
nugatorytm
Mar. 5th, 2012 05:40 am (UTC)
For some strange reason, I expected to see the Fantastic Four up there, dancing along with Hrithik. Would've made me want to go see the movie a lot more. ;)

Baby Hrithik! He was born for Bollywood!
tikistitch
Mar. 5th, 2012 06:41 am (UTC)
Yeah, Hrithiks parents AND grandparents were all entertainers. (And his uncle does the music for most his movies.) I guess nepotism is REALLY bad in Bollywood. Almost everybody is related.
zsomeone
Mar. 6th, 2012 12:01 am (UTC)
(totally unrelated) Gus needs to go to France now.
And you can never have too many sunglasses. Apparently.
tikistitch
Mar. 6th, 2012 01:48 am (UTC)
Our French friends did a review of le burger:

http://www.mintinbox.net/Actus/12-02/2302Quick_DARK

It's in French, but I assume you can use Google translate. :D
( 4 cousins babbled — babble away! )

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